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Our Story

What happens when one mum wants to turn a plain black pram into a chic, designer statement?


She becomes the envy of her friends and creates enough interest to start a business to serve all parents with prams!


Lauren Southern - the mum behind the Babychic brand - and all her happy customers, have her husband Tim to thank for her pram liner innovation. When she was pregnant, she fell in love with the Bugaboo Cameleon but Tim set a spending limit that only stretched to the Bootiq Kooper.


The Kooper is a nice pram but a very, very black one. Lauren wanted the style but in the bright, happy colours of the Bugaboo. Boring black just isn’t her.


Of course it wasn’t just about the style! There was also the concern about the black colour and synthetic fabric used on prams in the hot Aussie sun. She could not find a pram liner that was made out of only cotton. Everything she looked at was made using polyester filling. No one likes a hot, sweaty baby, especially not a new mum.


What did she do? Accept defeat and settle for what she got? No, Lauren set about fixing it!



The first pram liner took shape on her mother-in-law’s ancient sewing machine. With her year 8 High School sewing skills, we’re lucky Lauren created a pram liner at all, let alone a hood cover, handle cover and all the other accessories. Beautiful, stylish and simple. Well at that point, it wasn’t really simple but what new idea is?


When her daughter Sienna was born, Lauren took to the streets with her designer pram. Mothers stopped her wanting to know where her liner, hood cover and accessories came from. It was her friends at mothers group who encouraged her to start a business, that’s when everything started to change!



People wanted liners for prams she didn’t have liners for and because there are so many different prams and strollers, she had to design one that was universal to fit as many as possible.



With two babies and a new business, the next thing that Lauren wanted from her pram liner was ease and useability. The liner needed to be easy to fit, easy to change, easy to clean, basically just easy.


Lauren is all about keeping your baby comfortable and has met all the needs of what a pram liner should be. Not only are Babychic’s pram liners stylish, but they are easy to use and most importantly they are made using 100% cotton outers and are 100% cotton filled. Babychic only use premium cotton designer fabrics. 


Babychic is stocked in over one hundred stores nationally in Australia. We have facilities in Hong Kong and the UK and now have plans to launch in the USA and Canada.


Babychic pram liners are simply a must for your new or second hand pram or stroller! 


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